Management Team

Market Center Management Company has built a legacy of owning and/or managing market centers and associated trade shows around the world for more than half a century. It is led by a team of professionals dedicated to the success of each show and venue.


Cindy Morris, President & CEO

Cindy MorrisCindy Morris is chief executive officer responsible for the leasing, marketing, lease administration, information technology, and human resources divisions. She joined Market Center Management Company (MCMC) in April 1989. Her career with MCMC includes corporate advertising account executive, advertising director for the apparel industry, and vice president of marketing for the apparel industry. She was named executive vice president of marketing in August 1992 and COO in 2002.


Prior to joining Market Center Management Company, Morris served as an account supervisor for the Madelyn Miller Advertising Agency.


Morris is a graduate of Texas A&M University and holds a B.B.A. in Marketing. Morris and her husband, Greg, have two sons, Colin and Blake.


Professional organization affiliations and board positions have included: Design Industries Foundation Fighting AIDS (DIFFA), Dallas Convention & Visitors Bureau Board member, and Texas Retailers Association Board member.

Mitzi Tally, EVP/Administrative Services

Mitzi TallyMitzi Tally is executive vice president of administrative services responsible for lease administration, exhibitor services, trade show administration and trade show operations, and legal and insurance administration.


She joined Market Center Management Company (MCMC) in 1985, serving as a lease administrator for the INFOMART, a former technology trade mart in Dallas, from 1985 to 1992. In this position, Tally was responsible for lease negotiations and interfacing with joint venture partners on lease related details. She then transferred to Market Center Management Company where she served as vice president of lease administration from 1992 to 1995. In this role she was responsible for the management of lease administration and lease negotiations along with exhibitor services. In 1995, Tally was promoted to her current position as executive vice president.


Tally holds a B.S. degree from the University of Texas at Austin and has done post-graduate work at the University of North Texas. She and her husband, Larry, have two children, Jordan and Megan.


Professional organization affiliations and board positions have included the Nordstrom Retail Trend Advisory Panel, Hope Medrano Elementary Board of Friends, and the Stemmons Corridor Business Association.

Eva Walsh, EVP/Marketing

Eva WalshEva Walsh serves as executive vice president of marketing, responsible for overseeing Corporate Services, Creative Services and Corporate Communications as well as Retail Relations and Business Development for Market Center Management Company (MCMC).


Walsh has been with Dallas Market Center (DMC) for a total of nine years, serving in roles that included temporary and permanent leasing for the apparel industry. She first joined the DMC team in 1989 as director of marketing and was promoted to director of leasing for the bridge and women's apparel industries. In 2003, Walsh relocated to California with her family where she consulted for various companies, including DMC on the development of FashionCenterDallas®, a state-of-the-art open marketplace merchandised into easy-to-shop product category neighborhoods.


In 2012, she returned to Dallas Market as VP of business development and led the company’s retail sales force for specialty and major stores, as well as established new business opportunities.


Walsh holds a bachelor’s degree in communications and marketing from Texas A&M University. She resides in Argyle, Texas with her husband of 26 years, Doug, and their four children.

Cherie Marcum, EVP/Finance

Cherie MarcumCherie Marcum is executive vice president of finance, overseeing the company’s financial processes, audits and budgeting system.


She joined Dallas Market Center in 2007 as a controller and was promoted to vice president of finance in 2008. Marcum previously served as accounting manager then assistant corporate controller at Carreker Corporation, responsible for financial practices and procedures relative to accounting systems and reporting. She also coordinated external audits for the company.


In addition, Marcum held the positions of senior accountant and controller at Internet America, supervising accounts receivable and accounts payable staff, providing accurate financial results and high-quality reporting. She has served in various financial leadership positions at Northern Telecom, Citizens Communications and Deloitte & Touche LLP.


Marcum earned a bachelor’s degree in accounting from Baylor University and went on to finish her CPA certification. She resides in Dallas with her family and is involved with various activities throughout the community benefitting Alzheimer’s, diabetes and breast cancer research.



MCMC questions or comments: info@mcmcmail.com